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Understanding Equity Crowdfunding

In the last year, a new class of angel investor demonstrated that startups could raise money from a new source.

Crowdfunding refers to raising money online from the public -- AKA the "crowd” -- through social media and dedicated crowdfunding platforms. Equity crowdfunding is a subset allowing small investors to receive a slice of equity in proportion to their cash investment in a for-profit enterprise.

Equity Crowdfunding Simplified

About Douglas Slain

Douglas Slain is a retired San Francisco lawyer and law publisher who has written a series of law handbooks on exempt offerings under the JOBS Act. As a JOBS Act funding expert, he helps startups raise private equity from accredited investors using Regulation D and from both accredited and non-accredited investors using Reg CF, Reg A+, and Rule 144.

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